Paid Search & Social

Turn Ad Spend Into Revenue

Google and Meta's algorithms reward precision — the right audience, the right creative, tested and re-tested. We manage campaigns daily across both platforms so budget keeps moving toward what's actually working, not what worked last month.

Ready to Scale Your Reach?
Meta Ads campaign dashboard showing ROAS and audience reach metrics
12x
Average ROAS
50M+
Audience Reach
4.2%
Average CTR

Strategic Google, Facebook, and Instagram advertising that reaches your ideal customers and proves it in revenue, not just reach. Full-funnel campaigns, managed daily.

google meta ads campaign strategy

Algorithms Reward Precision, Not Guesswork

Google and Meta's ad platforms reward the right audience matched with the right creative, tested and re-tested continuously. We manage campaigns daily across both, so your budget keeps shifting toward what's actually converting right now, not what worked last month.

ad audience targeting and segmentation

Audiences Built From Real Customer Data

Broad targeting burns budget on people who were never going to buy. We build custom and lookalike audiences from your actual customer data, so spend concentrates on people who look like the customers you already have, not a generic demographic guess.

ad creative production for social campaigns

Creative That Earns the Scroll-Stop

Even perfect targeting fails if the creative doesn't stop the scroll. Static, carousel, and video ads are produced in-house and tested against your real audience, so we know what's working from data, not from a hunch about what should perform.

campaign optimisation and ROAS reporting

Budget That Follows the Winners

Every campaign runs structured tests across creative and audiences from day one. Winning combinations get more budget, underperformers get cut quickly, and reporting shows you exactly why — tied to revenue and ROAS, not just impressions.

What’s Included

Everything Google & Meta Ads needs to work

Google, Facebook & Instagram Campaigns

Full-funnel campaigns across Google Search, YouTube, Feed, Stories, and Reels, built to move people from first impression to purchase.

Audience Targeting and Segmentation

Custom and lookalike audiences built from your real customer data, so spend goes toward people likely to buy.

Ad Creative Production

Scroll-stopping static, carousel, and video creative, produced in-house and tested against your actual audience.

A/B Testing and Optimisation

Every campaign runs structured creative and audience tests, so budget shifts toward what’s proven to work.

Daily Campaign Management

Daily monitoring and bid management from a team that treats your ad spend like it’s their own.

Retargeting and Funnel Strategy

Warm-audience campaigns that bring back the people who almost bought, timed around how they actually shop.

How We Work

A process built for consistency, not guesswork

01

Research & Audience Mapping

We study your customers, competitors, and category before writing a single ad, so targeting starts from evidence.

02

Creative Development

Concepts, copy, and creative built for how people actually scroll Feed and Stories — not repurposed print ads.

03

Launch & Test

Campaigns go live in structured tests across audiences and creative variants, so we learn fast without wasting budget.

04

Optimise & Scale

Winning combinations get more budget, underperformers get cut — and reporting shows you exactly why.

Why Us

What makes this different

Creative and media, one team

Strategy, creative production, and campaign management sit under one roof — nothing gets lost between agencies.

Spend transparency

You see exactly where every dollar goes, with reporting tied to ROAS and revenue — not just impressions and reach.

Built for the algorithms as they are today

Google and Meta’s ad platforms change constantly. Our team stays inside both daily, so campaigns adapt instead of stalling.

FAQ

Common questions

We typically recommend at least $1,500–$2,000/month in ad spend to gather enough data for the algorithm to optimise effectively — separate from our management fee.

Through Google Ads conversion tracking and Meta’s Conversions API alongside your own sales or CRM data, so reported results reflect actual revenue, not platform-only attribution.

We produce creative in-house as part of every campaign, though we’re happy to incorporate any existing brand assets or footage you have.

Daily. Budgets, audiences, and creative are reviewed continuously, with deeper strategy reviews on a weekly and monthly cadence.

ScaleDigitech decorative background pattern

Join the most ambitious business owners in the world — Get Your Free Marketing Report

Join the most ambitious

business Get Free Reportowners

in the world